True Love implies giving up the Ego
What is True Love? Shamas-i-Tabrez said that it is the surrendering of one’s own self. Unless one’s self is completely surrendered, nothing can be achieved on the Path of Love. There is no half way.
The mind should be cleansed of all thoughts and desires, and thus become like a highly polished mirror. So long as one entertains greed and desires in his heart, the face of love will not be visible. By love alone the Saints achieve conscious union with the Lord. In other words, if there is any self-interest, then it is not True Love.